What is Home of Carlsberg?
At Home of Carlsberg, we have a special responsibility.
We convey the legacy that forms the foundation of Carlsberg.
Home of Carlsberg is a place where we bring our story and our surroundings to life. Open and vibrant, always sharing and always evolving. These were the wishes from our founders, and this is what characterises who we are today.
Here, we invite locals, neighbours, tourists, and colleagues into a world of experiences, beer tastings, historical tours, a 3,000 m² interactive exhibition, and, not least, good beer.
Home of Carlsberg is historic – it was here our first beer was brewed – and forward-thinking – it is here we experiment with the taste of the future at Husbryggeriet Jacobsen.
Every day, we live the legacy.
Home of Carlsberg's three business areas
Home of Carlsberg's values
At Home of Carlsberg, we have jointly defined five shared values that guide us in our work.
Community & unity
At Home of Carlsberg, we work as one team, collaborating seamlessly across various functions and areas of expertise. At Home of Carlsberg, we support one another, enjoy shared moments, and celebrate every victory - big or small.
Respect & inclusiveness
Home of Carlsberg is a diverse organisation, and that’s something we’re proud of.
As colleagues, we respect each other’s differences across gender, ethnicity, age, sexuality and more.
We make time to be curious about one another and embrace each other’s unique preferences.
Living the legacy
At Home of Carlsberg, we are very conscious of our heritage, and we take pride in preserving our shared history. At Home of Carlsberg, we strive to share the past, present, and future with our guests throughout every part of the experience.
Innovation & creativity
At Home of Carlsberg, we are driven by a constant desire to grow and enhance our offerings, ensuring we remain relevant for our guests.
We are always open to great ideas and are not afraid to think innovatively or to challenge each other professionally with the aim of continuously improving.
At Home of Carlsberg, we acknowledge that continuous development means we may occasionally make mistakes.
We don’t hide our mistakes; instead, we learn from them and take pride in our willingness to try new things.
The guest as the focal point
At Home of Carlsberg, we are committed to delivering an exceptional guest experience and maintaining high standards in everything we do. This includes our extensive knowledge of history and beer, our own brews from Husbryggeriet, and the events that we organise. At Home of Carlsberg, we prioritise sharing our impressive knowledge in a way that connects with our guests, ensuring everyone who visits us feels both welcomed and valued.
Green Attraction
This certificate represents a commitment by businesses that their establishments adhere to the strict environmental requirements of the Green Attraction label, which is set for attractions. It highlights the businesses' efforts to develop a sustainable and responsible business.
Green Attraction is a national certification inspired by the international Green Key certification, a leading standard for excellence in environmental responsibility and sustainable operations within the tourism industry.
Home of Carlsberg has been Green Attraction certified since 2025.
Director: Tine Kastrup-Misir
Address: Gamle Carlsberg Vej 11, 1799 Copenhagen V.
CVR: 67302710
Mail: [email protected]
Dyk ned i Carlsberg
Fordyb dig i Carlsbergs fascinerende fortællinger om alt fra historien og videnskaben til øl, selvfølgelig.